* For Immediate Release *

15 July 2008

Curated by Arkitip

A new project designed for Incase, aimed at delivering artistically embellished Apple® products to users who have an appreciation for the creative arts and technology. All artists are carefully chosen by Arkitip for dedication to their respective art forms and unique points of view.

This selection of products will be available exclusively through Apple’s top tier retail locations. We will also make a limited amount of the Curated line available for sale at Arkitip, Incase and better boutiques.

Our first product offering is a MacBook sleeve with artist Craig Costello, a.k.a. KRINK or KR.

Available in two sizes: MacBook 13 In. (Compatible with PowerBook 12 In. & iBook 12 In.) and MacBook Pro 15 In. (Compatible with PowerBook 15 In. & iBook 14 In.)

The video element to accompany the release of the product line is now online. Similar to what we do with the Chronicles, the video will gives viewer a closer look at the personalities involved in creating this new product program. You will find the video on the actual product page.

You will also notice custom designed flash banners on both Arkitip properties. These were created to celebrate the release of the KRINK sleeves.

We are very proud of the results, we hope you enjoy our latest collaboration.