Scirocco Studios
6 September 2008
Apologies for not having posted anything in a long while, I’ve been working non-stop, day and night for weeks on a project that just came to fruition. Exhausting but worth the effort.
We’ve commissioned 5 creative talents come up with objects, images and installations inspired by the new Volkswagen Scirocco. They were given pretty much Carte Blanche, and came up with 5 great projects, which we then gathered and toured across the UK, in Glasgow, Manchester, Bristol and London.
Ben Wilson created moving furniture, basically 4 units that could be rolled across the venues and used to serve drinks, give out the nice program we did, hold the DJ decks, etc.. They have the overall basic structure and shape of a hatchback like the Scirocco, and open just like cars, with doors, boots, trunks and sunroofs.
Philippe Malouin took inspiration from car wheels and sportscars’ seats and came up with a series of 4 circular chairs, clad in Alcantara. Nice to sit in them, and immensely fun to be rolled in them!
Hudson-Powell did a rug that has the overall shape that tires leave when you do 3-point turns in the snow, but created an intricate pattern inspired by Moroccan carpets in place of normal tire treads. Then they got the whole thing cut with an ultrasonic blade.
Moritz Waldemeyer teamed up with Chris O’Shea and they developed an elaborate light installation. Red lines – looking like the ones left by taillights in long exposure photos – go around a track, projected on the floor. When you step in, an motion-sensible camera detects your presence and the cars start avoiding you and modifying their path.
And finally, Kinga Burza did a 360° film, shot from the 4 sides of a car, and projected on 4 screens surrounding you, to create an engulfing and hypnotizing experience. Here are some screengrabs but to get a better idea check the website.
The show is still on for a week at the Scirocco Studios space on Lowndes Court (off Carnaby St.) in London. Pass by for coffee and to interact with all the exhibits. Have a look at the website also for more info, some making of movies and portraits of the designers. This was an rather intense project to put together, so I’m off on holidays now!
