LOU DORFSMAN RIP.

22 November 2008

This post comes about a month late, but Lou Dorfsman passed away on 10/22/08. Louis “Lou” Dorfsman was a Lower East Side native. He was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his forty years with the network. “He was the kingpin of the New York School of Design, a pluperfect, fearless, uncompromising perfectionist, and a father of corporate image in the world,” said George Lois, one of the leaders of advertising’s “creative revolution,” who also worked at CBS in the early ’50s and who regarded Mr. Dorfsman as a mentor.

Hell, if your logo gets name dropped in rhyme by Jay-Z 50 years later, you know you did something right.

“Recruited lieutenants with ludicrous,
dreams of gettin cream let’s do this, against T-D-S.
So I keep one eye open like, C-B-S, ya see me stressed right?
Can I live?”

RIP to Mr. Lou Dorfsman.