The Vignelli Canon

14 May 2009

A 96 page PDF book by one of my favorites Massimo Vignelli on better understanding typography in graphic design.

“Unfortunately, there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuous flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution.” – Massimo Vignelli

Truly inspirational.