360°

20 June 2009

Circularity is rad.

We love the circularity of a perfectly trued wheel. We strive for perfect circles in our pedal stoke. And, maybe most of all, we all love the circularity of life…

June weather in Santa Cruz is temperamental. It can be 90 degrees / bib and jersey weather one day; and overcast, cloudy / arm-warmers and windvest weather the next. Knee-warmers are reserved for the coldest days, so the best means to stave off the chill is an EMBROCATION designed for warmer weather.

JEREMY kindly sent along some Mad Alchemy with a few other LOVELY ITEMS, (which I’ll talk about more, later in the week). I used the cold weather embrocation during February’s Tour of California and while perfect for the cold of winter, it would have been a little overkill on today’s ride…

So, back to the circularity of life: I arrived home from today’s ride, looked down to admire the day’s worth of chip-seal detritus that hitched a ride home on my legs…

…and was pleased to find a package from the EMBROCATION offices on my doorstep. I opened it to find some of the new, LUCHADOR T-SHIRTS!

Full circle.

Jeremy –who also does Embrocation (the magazine, and the rubbing of the stuff on the knees and legs)– and his crew have been very busy building an incredible journal of ALL THINGS CYCLING. I’ve loved watching as with each successive issue comes content, design and photography ever stronger and richer; and their publication moves from strength to strength.

It’s a great honor therefore, to have been asked to contribute to the upcoming ISSUE 4.

Jeremy and I would love for you to enjoy one of the above shirts. The first person to send name and address, and the CORRECT ANSWER to the following question will receive 1 large Embrocation Luchador T-shirt, and 2 of the very limited MASH waterbottles.

Here’s the question: Why a bike?

_garrett chow
luchador_bidon@yahoo.com