Intel
Reporters

Ace Hotel + Arkitip + GNRC Boutique

4 July 2009

A delegation is out in Palm Springs, Ca for the launch of our first collaborative shoe with Generic Surplus.

We designed a temporary pop up shop at the onsite Ace Boutique next to the main pool to reflect the overall aesthetic of the project. A limited amount of men’s and women’s shoes will be available for purchase.

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A series of photographs reflecting the Palm Springs surroundings hang next to the product.

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Using furniture and elements of the hotel, the small Boutique is open for business.