Absolut Bar by Yorgo

I recently finished my first proper product design project (the first one being a Black Crows display).

Absolut Vodka wanted a mobile bar unit that could be taken from event to event, that would adapt to the various venues, and that could be easily put together and transported. They opted not to commission a product designer, but to see what a graphic designer could do with a three-dimensional challenge.

I decided to apply a visual language that I frequently use in my two-dimensional work to a free-standing object. Taking inspiration from Op Art and Kinetic Art, this system of perforated metal plates laid in front of each other spell the word Absolut against a backdrop of light, but only when seen from straight ahead.
As a result, the moiré effect is especially striking when walking laterally in front of the bar, and will certainly startle more than one party-goer after a few vodkas…

So from the side you can’t see much:

Until you’re straight ahead:

Here you can see how some of the holes are blocked on some plates and not on others:

The cut-out pattern is loosely reminiscent of the shape of the Absolut bottle:

And there are spaces to rest and display actual bottles:

The plates seen from the side:

The top of the counter also has that pattern:

The structure was built by the amazing guys at La Fabrique.

Photos by Henri de Carvalho.

To get a better idea check this short film we did (directed by La Controverse):